Episode 4
Why hydrogen projects fail
The decisions that kill good hydrogen technologies are rarely technical. We walk through eight of them — four strategic, four executional — and what the projects that survive consistently do differently.
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Watch on YouTubeKey takeaways
- Fewer than 10% of announced hydrogen capacities have reached a final investment decision.
- Projects typically assume around 2× lower costs than real manufacturing delivers.
- In the cases reviewed, zero failures were caused by the science not working.
- Four strategic and four executional failure modes decide the outcome.
- The projects that survive treat cost, scale-up and governance as seriously as the technology itself.
Episode guide
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